Archive for September, 2012

The key to using social media to drive demand generation success

The key to using social media to drive demand generation success

Today we held a webinar with Eloqua, discussing how social media is becoming an integral part of Marketing Automation (MA) and email marketing campaigns. Marketers who miss the integration opportunity, are missing out on some of the killer benefits. So what is the role of social media in demand generation? Well demand generation and marketing as a whole is so much more than sales and lead generation promotional activity. It’s about engagement and interaction between customers and your br

September 13, 2012 No Comments Full Story