Archive for August, 2012

What’s in a name? That which we call marketing automation

What's in a name? That which we call marketing automation

     Adam Sharp, CleverTouch MD, discusses the wider benefits of marketing automation when used as part of a joined-up marketing approach Having worked within the marketing automation industry for a number of years now, the biggest issue the industry faces is categorising itself. It is interesting to see how various vendors like, Eloqua, Marketo, Silverpop, Hubspot have all tried to reinvent new categories including Inbound Marketing, Revenue Performance Management, Behavioural Based Mark

August 28, 2012 1 Comment Full Story

Using marketing automation to adopt a bespoke business strategy

Using marketing automation to adopt a bespoke business strategy

Tips on how to benefit from the functionality and capabilities of marketing automation   In B2B Marketing’s latest report, Marketing Automation: A B2B Marketing Best Practice Guide Adam Sharp, managing director at CleverTouch, explores the value of selecting a platform that tailors to your organisations business strategy. “Marketing automation will deliver you tremendous benefits, but only when you know what you need, should you start assessing the technology itself. Because it is so a

August 8, 2012 No Comments Full Story

Eloqua is first out of the gate and going for gold in the marketing automation IPO race

Eloqua is first out of the gate and going for gold in the marketing automation IPO race

Managing to steal some headlines from The Olympics this week (go Team GB!) was Eloqua’s announcement of its initial public offering (IPO). The ground-breaking announcement further validates the marketing automation (MA) market and is a major win for the industry. With both Marketo and Act-on being Venture Capitalist (VC) backed and circulating rumours that Pardot has either secured or is looking to secure funding, what will the wider implications be for the leading players in the MA space?

August 3, 2012 No Comments Full Story

Why NOT to invest in social media

Why NOT to invest in social media

Social media has long been a hot topic and, unsurprisingly, both online and offline media are still a flood with articles, news and tips on the topic, such as Tech Crunch’s How Social Media Drives New Business: Six Case Studies and ZDNet’s How social media 'engagement' translates into new business. If you’ve read your fair share of articles regarding the benefits of social media for business and lead generation, and are about to take the plunge, here’s a few things to consider before

August 1, 2012 No Comments Full Story