Archive for July, 2012

PR is dead. Long live PR! How you can demand so much more from the new model of PR

PR is dead. Long live PR!  How you can demand so much more from the new model of PR

Many companies still talk to us to discuss their social media requirements separately from the work the PR agency is doing. Which is fine, we will happily set a social media strategy and optimise their content across all relevant channels. However, our approach would be to integrate PR, social media and email content, not just for cost efficiencies (though these are obvious), but to drive true momentum and leadership for a business. In fact, having worked on standalone PR campaigns in the pas

July 25, 2012 No Comments Full Story