Archive for April, 2012

Integrating online events into your marketing strategy

Integrating online events into your marketing strategy

CleverTouch provides best practice advice on integrating marketing activities and channels In B2B Marketing’s latest report, Online Events: Best Practice Guide Adam Sharp, managing director at CleverTouch, explains why the idea of integrating marketing activities and channels is to compile a holistic marketing strategy. “The strategy should take into account the various ways in which your intended audience receive your message. From here, it’s important to map out the relevant activity

April 23, 2012 No Comments Full Story

Marketing automation and how the hype is really the reality

Marketing automation and how the hype is really the reality

It’s official - reports of exponential growth in marketing automation are not just hype, with CleverTouch having just reported a stunning compound growth of over 120% this year. Neither is it specific to particular markets or sectors - we’ve seen a demand for pan-European projects as well as UK projects across 75 organisations since we opened just over three years ago. The industry is also seeing the endorsement of an increasing number of experienced marketing heads. We have just hired D

April 3, 2012 No Comments Full Story