Archive for March, 2012

CleverTouch at Swiss Online Marketing with Eloqua

CleverTouch at Swiss Online Marketing with Eloqua

Donald Stewart, managing director for CleverTouch Central Europe talks about our attendance at Swiss Online Marketing We are excited to be participating alongside Eloqua at Switzerland’s premiere exhibition for digital marketing in Zurich on 14th – 15th March. This is the 4th edition of the increasingly popular show, Swiss Online Marketing. As we have just opened our first European office in Neuchatel, Switzerland it makes perfect sense to attend the show and let Swiss companies know abou

March 14, 2012 No Comments Full Story

Sales meet marketing, marketing meet sales

Sales meet marketing, marketing meet sales

Our managing director, Adam Sharp shares his insights on sales and marketing alignment and provides a few tips to effectively and efficiently achieve it. It’s important to remember, before embarking on automated programs and lead scoring, that you need to integrate your CRM and marketing systems and understand that one of the key challenges will be getting marketing and sales teams to agree on common languages and definitions. Alignment varies from organisation to organisation so invest the t

March 12, 2012 No Comments Full Story