Archive for January, 2012

Cynics beware! 3 examples of how social media can deliver immediate benefits

Cynics beware! 3 examples of how social media can deliver immediate benefits

I recently prepared a presentation for a group of executives on the question of whether or not to embrace social media. The industry in question is certainly a laggard among others, so the team was cynical. I went digging for some examples of how, with little resource, real, tangible returns could be seen. Here were just three of them witnessed by one particular client: LinkedIn The client was encouraged to use the status update feature on LinkedIn to keep his network appraised of compan

January 27, 2012 No Comments Full Story

Our wish list for Eloqua Experience Europe 2012

Our wish list for Eloqua Experience Europe 2012

The most influential players and thought leaders in marketing automation in EMEA will once again be gathering in London to attend the 3rd annual Eloqua Experience Europe (#EE12EU). As one of the recognised leaders in the enterprise marketing automation space, we’re keen to hear what their update will include when we attend the conference later this year. We asked our team, what they hope to take away from Eloqua Experience Europe 2012? Here is our list: Confirmation that Eloqua is EU

January 20, 2012 No Comments Full Story

Get it on the blog thingy and Twitter it Darling!

Get it on the blog thingy and Twitter it Darling!

If like Eddie from Ab Fab, your New Year’s Resolution is to become social media savvy but you’re not sure where to start, we’ve put together a few essential tips to point you in the right direction. Start with good content and get social Content is at the heart of a social media strategy so finding a platform to host / publish it on is vital. We recommend you start with a blog, using a platform like WordPress, and once the content is online optimise it for other social media channels or

January 6, 2012 No Comments Full Story