Archive for November, 2011

8 ways to maximise your company’s award win

8 ways to maximise your company’s award win

Winning an award is a great example of thought leadership and can be used to boost recruitment and remind existing customers why they chose you and why they should stay with you. This is why awards wins should most defiantly be promoted, but only if they are earned - bought awards, don’t carry much kudos. With award season nearly upon us, we’ve used our Acronis award submission to B2B Marketing Awards to outline eight simple measures which we used to promote the nomination. Share the

November 10, 2011 No Comments Full Story

From lead scoring to lead nurturing – 3 considerations

From lead scoring to lead nurturing – 3 considerations

Most marketing automation platforms will offer the capability to score leads before they are passed through to a CRM as a qualified lead. The theory of this is great, but building a scoring matrix that is relevant to your business can be very hit or miss. How do you know whether your scoring matrix is effective? Here are three aspects to consider when reviewing (which you should do on a fairly regular basis): 1/ Compare the lead score in your marketing automation platform with opportun

November 2, 2011 No Comments Full Story