Archive for September, 2011

5 simple ways to help you get a job in PR

5 simple ways to help you get a job in PR

Now, we won’t go back to the Dark Ages when I got a job in PR and was working for travel expenses for 12 months, although that is no bad way to get into the industry. Work experience always helps. I propose 5 far more simple and less painful ways to ensure you at least get further in the interview process. 1/ Firstly, and most incredibly, many applicants who are “really keen and live and breathe social media” are among those that don’t apply via Twitter, or even have a Twitter

September 30, 2011 No Comments Full Story

The EU Privacy Directive On Cookies – 9 best practice tips for the pragmatic marketer

The EU Privacy Directive On Cookies – 9 best practice tips for the pragmatic marketer

The Information Commissioners’ Office (ICO) has stated it will give organisations 12 months to get their house in order. The reality is that most of the well-known internet browsers have this cookie safe mode already built into their platforms and will give individuals the ability to opt-in or opt-out of having a cookie placed on the users machine. So without doing too much, most marketers will be fine. Furthermore, most, if not all, leading marketing application providers that use cookies

September 19, 2011 1 Comment Full Story

Ten Tips to Best Practice Marketing Automation

Ten Tips to Best Practice Marketing Automation

If you’re considering investing in a marketing automation platform the first step is to understand your requirements and pain points; because only when you know what you need, should you start assessing the technology. But once you have decided upon the platform, and we would recommend Eloqua, Silverpop, Marketo, Pardot or Act-on, you need to ensure that you get the most from your investment. This is where our Ten Tips to Best Practice Marketing Automation should help you. Technology is

September 9, 2011 No Comments Full Story