Archive for August, 2011

Eloqua Experience Europe, a barometer of success?

Eloqua Experience Europe, a barometer of success?

There has been a large amount of commentary recently surrounding Eloqua’s valuations, the future of Marketing Automation, whether Salesforce.com will acquire Eloqua, whether Marketo is the market leader as they have more customers etc, etc… I thought a useful barometer of their future outlook and success would be to compare their End User Conference Eloqua Experience Europe 2010 (EEE2010) to Eloqua Experience Europe 2011 (EEE2011). EE2011 was 100% busier than EE2010, usage was

August 30, 2011 No Comments Full Story

DIY social media training days

DIY social media training days

Everybody’s talking about it, most are now beyond dipping a toe, but the question “what does it do for my business"? is the most poignant for marketers looking to invest today. We still hear it a lot when meeting clients and prospects. Our response to this is twofold; yes you can use social media to drive leads and engage with prospects, and yes, you can prove it by demonstrating direct links between social media and something as tangible as the company web traffic. The tools for monitori

August 16, 2011 No Comments Full Story

8 Tips to LinkedIn Networking Success

8 Tips to LinkedIn Networking Success

How a good LinkedIn profile can set graduates off on the right career path The Office for National Statistics (ONS) reported this week that the unemployment rate in 16-24 year old is at 20% The new graduate is finding themselves in a situation where they have the degree, the work experience, the CV and even the suit but no job offers. With thousands of graduates looking for work, and sometimes 100’s of applicants applying for each position, the key to career success is visibility and differen

August 5, 2011 No Comments Full Story