Archive for August, 2011
There has been a large amount of commentary recently surrounding Eloqua’s valuations, the future of Marketing Automation, whether Salesforce.com will acquire Eloqua, whether Marketo is the market leader as they have more customers etc, etc…
I thought a useful barometer of their future outlook and success would be to compare their End User Conference Eloqua Experience Europe 2010 (EEE2010) to Eloqua Experience Europe 2011 (EEE2011).
EE2011 was 100% busier than EE2010, usage was
August 30, 2011
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Everybody’s talking about it, most are now beyond dipping a toe, but the question “what does it do for my business"? is the most poignant for marketers looking to invest today. We still hear it a lot when meeting clients and prospects.
Our response to this is twofold; yes you can use social media to drive leads and engage with prospects, and yes, you can prove it by demonstrating direct links between social media and something as tangible as the company web traffic. The tools for monitori
August 16, 2011
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How a good LinkedIn profile can set graduates off on the right career path
The Office for National Statistics (ONS) reported this week that the unemployment rate in 16-24 year old is at 20% The new graduate is finding themselves in a situation where they have the degree, the work experience, the CV and even the suit but no job offers. With thousands of graduates looking for work, and sometimes 100’s of applicants applying for each position, the key to career success is visibility and differen
August 5, 2011
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