Archive for July, 2011

Marketing Automation – now big enough to warrant its own Institute

Marketing Automation – now big enough to warrant its own Institute

This week we saw that the Marketing Automation Institute (MAI) opened its doors to marketing professionals, marketing automation vendors and thought leaders in this space. Its claim is to be a primary source of education and will begin offering Certified Marketing Automation Professional (CMAP) classes in Autumn 2011. “The enabling technology that is available to marketers today has great potential, but in order for that potential to be realised, marketers must have the necessary skill

July 21, 2011 No Comments Full Story

Marketing Automation – a technology architecture, or a marketing philosophy?

Marketing Automation - a technology architecture,  or a marketing philosophy?

The Pardot Europe team recently hosted 2 MA seminars in London and Bracknell, well attended by marketers across a variety of businesses, including clients and partners. With only 3,500 business users of Marketing Automation platforms globally, these groups were made up of marketing pioneers, trying to affect change in their organisations. Clevertouch MD Adam Sharp talked of how traditional marketing simply must change, away from spray and pray tactics, to a more structured prospect eng

July 12, 2011 No Comments Full Story

3 reasons not to fear social media

3 reasons not to fear social media

There's a lot of chat about how social media has led to a loss of control. No more can PR departments regulate what is written and sit on reams of copy for weeks on end. What a shame. That could be the first reason to embrace, but for the purposes of this post it's just an additional bonus: 1/ Social media is cheap. Let's face it, many tools out there are free. From Social Media Mention (measuring your overall SM profile) to Tweetdeck and Hootsuite, isn't it amazing that all of these incr

July 6, 2011 No Comments Full Story