Archive for June, 2011

5 takeaways from the Eloqua Experience, London, June 20-21, #EE11EU

5 takeaways from the Eloqua Experience, London, June 20-21, #EE11EU

A slightly delayed look-back on an intense, two-day customer event (involving hundreds of European marketers) lead us to the following conclusions on the Marketing Automation industry: 1. Maturing in adoption - whereas last year many people were still at the visioning or very early adoption phase, this year there seemed to be several practical examples from companies, such as Sony and Colt, showing real business benefits from their adoption of Eloqua, from response rates to a more conj

June 28, 2011 No Comments Full Story

3 reasons you should look outside the company for news (or why you should stop churning pointless and irrelevant content)

3 reasons you should look outside the company for news (or why you should stop churning pointless and irrelevant content)

I recall once being told a story by the then editor of Silicon.com news, @WillSturgeon, about the time he received a news release from a PR on his MD client who had just got married. How we laughed, hee hee hee - but the fact is we have all been guilty to lesser, and hopefully much lesser extents of that crime. How many of us are persuaded by the technical team that the new platform or product version really is worthy of its place in the comms plan, or the news has dried up so much that w

June 15, 2011 No Comments Full Story

How SMBs can benefit from Marketing Automation

How SMBs can benefit from Marketing Automation

2 half-day events in conjunction with Pardot We’re delighted to have been asked to contribute to Pardot’s Marketing Automation seminar series in June, at two half-day events in Bracknell (June 22nd), and in central London (June 23rd). The seminars will cover topics such as “Marketing Automation best practice and practical case studies” and “How to make Marketing Automation work for your business”, rounded off with a panel discussion hosted by Joel Harrison, editor of B2BM

June 7, 2011 No Comments Full Story