Archive for May, 2011

EU privacy directive forces a joined-up approach to marketing

EU privacy directive forces a joined-up approach to marketing

While the EU privacy directive is another example of hastily written legislation, pushed through EU and UK government, with little or no discussion or dialogue with the marketing industry; it does serve to force marketers to be smarter in their campaigns and overall approach to targeting. Not only is an email marketing mentality of 'spray and pray' totally inadequate and flawed, it is now also illegal. This means that marketers must build smarter, more intelligent marketing programs, that

May 23, 2011 No Comments Full Story

Why engagement is about personality and process – stats (or facts?) from the IDM conference 18 May 2011

Why engagement is about personality and process  - stats (or facts?) from the IDM conference 18 May 2011

Yesterday’s soundbite of the day from the Institute of Direct and Digital Marketing B2B event had to be “Sales is a one night stand; marketing is an ongoing relationship”. What was evident in a forum discussing ‘Understanding and Engaging Customer 2.0’ is that: a/ there is an increasing debate about the value that marketing can bring to sales now it’s not all about ‘creativity and brand’, and b/ if marketing is to prove its value, customer engagement will be driven incre

May 19, 2011 No Comments Full Story

5 ways that marketing automation has transformed Trend Micro’s lead nurturing programme

5 ways that marketing automation has transformed Trend Micro’s lead nurturing programme

We’ve been working with Silverpop and Trend Micro to develop a best practice lead generation and nurturing programme. Using marketing automation, Trend’s key objective was to send out targeted marketing campaigns to SMBs across Europe, in seven different languages. In summary, here are five key benefits the campaign has delivered: 1/ Together with Trend, we have developed a pan-EMEA database with all marketing intelligence consolidated into one central warehouse. The new approach me

May 16, 2011 No Comments Full Story

50 ways (reasons) to leave your employer

50 ways (reasons) to leave your employer

We are always on the lookout for new talent at Clevertouch and as we start our latest recruitment drive, the office banter started around the question, when it is time to leave your existing employer? We started sharing (horror) stories based on our own collective experiences, we thought we’d get to 10, but they kept on coming and we got up to Paul Simon territory. So here is the Clevertouch definitive list of 50 ways (reasons) to leave your company. If you can tick more than 5 we sugge

May 5, 2011 No Comments Full Story