Archive for April, 2011

How thought leadership and social media = lead generation

How thought leadership and social media = lead generation

Late last year we kicked off a Twitter campaign to share best practice experience from our marketing automation, data and social media divisions. It offered bite-sized tips across all elements of the marketing mix to drive the adoption of what we call ‘joined-up-marketing’ strategies. Effectively, it provided some guidance how to plan campaigns to maximise their impact on business objectives, and primarily the bottom line. @CleverTouch issued a daily #CTtip to our network of Twitter fo

April 27, 2011 No Comments Full Story

Ten more questions to ask before finally investing in a marketing automation platform

Ten more questions to ask before finally investing in a marketing automation platform

Marketing Automation (MA) is absolutely the right way for marketers to go; it joins so many of the traditional marketing silos together for a true single view of the customer. However, far too many MA deployments don’t get much further than an over-complicated email platform. When investigating MA platforms our shortlist would typically include Act-on, Pardot, Marketo, Silverpop (both B2B and Engage8) and Eloqua. Here is our roadmap/considerations to ensure success: Agree the KPIs an

April 20, 2011 No Comments Full Story

Ten questions to ask before investing in a marketing automation platform

Ten questions to ask before investing in a marketing automation platform

Marketers are rightly turning to marketing automation to conduct more consistent and intelligent lead nurturing campaigns. Having deployed across Eloqua, Manticore, Marketo, Silverpop (both B2B and Engage8) Pardot and Act-on, among other platforms, they all have their strengths, but it can be a confusing market to those embarking on an MA trail for the first time. As with most implementations, to be successful the consideration is first and foremost to understand your business goals and c

April 13, 2011 No Comments Full Story

Why social media must change perceptions on lead generation (and goodbye to the hard sell)

Why social media must change perceptions on lead generation (and goodbye to the hard sell)

I recently read an article in Money Marketing on social media for the financial services sector. Admittedly, the article was addressing a sector, which for a host of reasons, is slower to adopt and sees more downsides to the technology, than us less cautious marketers. Anyway what prompted this blog post was the response from an IFA, who when asked whether social media (specifically Twitter) was key for driving business, answered categorically no, it would not have any impact as a sales g

April 6, 2011 No Comments Full Story