1. Customer Service & Support BT is an excellent example of ‘Social Service’, @BTcare. Your C-levels execs get this too, having read all about the Net Promoter score, they now see it as a major predictor of ongoing company success. Just think how a negative sentiment can impact your business, for every positive comment an organisation receives, a negative one can outweigh it by a factor of x 2.5-3.5. For a bit of fun, try TweetFeel. We compared British Airways to Virgin
Archive for March, 2011
1. Ban spreadsheets from your marketing function Most marketers went into marketing because they liked the variety of customer environment, the mix between art and science, the educational enjoyment and stimulation of an ever changing environment and skills set. The problem is most marketers spend 30% of their time spreadsheet juggling and undertaking forensic lead analysis. So what’s the answer? We think you need to do 2 things:- 1. Ban spreadsheets in the marketing process (we have- and
I recently answered a question regarding the value of Twitter for marketers at events, and whether we should use the channel at the expense of face-to-face. Yes of course marketers should tweet at events. It’s a bit like asking if they should carry business cards or wear a name badge. It’s rapidly becoming the best way to connect pre, during or post show; especially by following the hashtag, to see what everybody else is up to, give them an insight to your company, and share updates.
The sun is out and the daffodils are up but have you done enough this winter to see the fruit of your marketing activity? Moving away from the redundant ‘spray and pray’ approach, and focusing on engaging with your audience, can help drive prospects through the pipeline and increase your ROI. 1. Implement a nurture campaign A nurture campaign enables you to stay in touch with your prospects and customers at regular intervals, cultivating the relationship and increasing sales. It can inclu
I have the opportunity of using both Silverpop Engage 8 & EB2B. From a technical and features standpoint they are both very strong products. However, Engage 8 improves on its predecessor in many new ways: 1/ The creation of forms/surveys in Engage 8 has been greatly simplified. You can now easily embed Engage forms in external websites - also custom forms can be imported into Engage 8. This is something EB2B couldn’t do at all. 2/ Landing pages in Engage 8 now encapsulate forms
We've had a lot of positive feedback since our launch of the CleverTouch Joined-Up-Marketing Hub last week at TFMA. Here are just some of the reasons we developed it: 1. In some instances Marketing Automation reporting is not ideal or as comprehensive as some BI tools, such as Cognos or Qlikview. With the CT Hub, knowledge workers in enterprise organisations can integrate data with other sources, and use existing report formats and skills for richer reporting and data modelling 2. Ent
Two days TFMA-ing and we are back at the office to reflect and review. Results and ROI remain to be reaped but here are three headlines we took from the show as we crawled our way home last night and out of our beds this morning. 1. Social, social, social. Whatever the company, the new product launches were about how those applications could be shared across social media channels. New divisions springing up to answer the demands created the emergence of social media. 2. Student