Archive for February, 2011

Preparing for TFM&A – with a little help from Mr CleverTool

Preparing for TFM&A – with a little help from Mr CleverTool

This afternoon the build up to the TFM&A show heated up when we took delivery of our exhibition stand for TFM&A. Once we had struggled with the lid for a good few minutes we quickly got to work assembling the stand in a style not too dissimilar to Challenge Anneka – minus the lycra jump suit! As some onlookers held their breath nervously looking for typos, others took the opportunity to stagger about pretending to be Darth Vader until we realised we had in our midst our very own

February 22, 2011 No Comments Full Story

5 reasons to embrace social from the #b2bevents social media seminar

5 reasons to embrace social from the #b2bevents social media seminar

Last week we attended and spoke at the B2Bmarketing events (#b2bevents) seminar on social media measurement. A strong speaker line-up reinforced at least 5 reasons to embrace social from a b2b perspective. Ironically they also seem to be the areas that marketers fear most (or are least certain about): 1/ join the conversation, customers like it, and it can massively assist with customer service 2/ it's a really useful channel for product testing and customer feedback on how companie

February 21, 2011 No Comments Full Story

Your psychometric marketing toolkit

Your psychometric marketing toolkit

We keep talking about 'psychometric marketing' rather than 'buyer personas', with a view to marketers gaining a true understanding of the customer, their attitude and aptitude. So to provide the 'how' as well as the 'what' and the 'why' here's 7 simple steps to getting there: 1. Define key personas and their pain points - identifying customer issues should be the top priority for marketing 2. Ask relevant questions to develop a basic psychometric profile of your target audience – seek

February 15, 2011 No Comments Full Story

See you at TFM&A 2011?

See you at TFM&A 2011?

CleverTouch is exhibiting again at TFM&A this year, stand H8. Last year we made many good marketing friends, so we are hoping 2011 will continue the trend. This year we are running a free clinic for those of you who might be interested in knowing how to... ...stop 45% leads leaking between marketing and sales ...clean up 55% of your CRM data, which is inaccurate ...optimise your marketing campaigns to increase response rates by 300% ...work out which of your social med

February 9, 2011 No Comments Full Story

Forget Buyer Personas, think Psychometric Marketing

Forget Buyer Personas, think Psychometric Marketing

I read a lot a about Marketers needing to build out their ‘Buyers Personas.’ Who are your prospects, where are they, their titles and roles, the companies they work in, where they live, what motivates them, what are their pain points etc….Some companies even go as far as to give their Buyer Personas names and refer to them as such in building their products. All laudable stuff, but it is largely one-dimensional in its approach, it doesn’t really go the whole hog of addressing motivati

February 2, 2011 No Comments Full Story