Archive for December, 2010

‘Tis the season to be joined-up!

'Tis the season to be joined-up!

At CleverTouch we've got lots of good reasons to share festive good wishes with you, our clients, partners and friends. We've just finished another year of implementing some fantastic marketing automation campaigns, using some of the best technology to achieve astounding results. Thanks to you we have an impressive client portfolio and a growing base of skilled web, marketing and social media experts to support your marketing objectives. Specifically, we've developed our own set of Clev

December 17, 2010 No Comments Full Story

7 New Year considerations for the modern-day marketer

7 New Year considerations for the modern-day marketer

Proving the value of the marketing department (particularly to sales) has been an age-old debate, but never so poignant as it is in today’s environment. Tighter budgets, the proliferation of channels, the democratisation of the publishing process and the increasing dominance of Google and online marketing leaves teams juggling more priorities, and sales looking for increasing ROI. Job functions, channels to market, and communications mediums have all changed. How do marketers keep abreas

December 16, 2010 1 Comment Full Story